Showing posts with label entrepreneur. Show all posts
Showing posts with label entrepreneur. Show all posts

Tuesday, April 17, 2018

Keeping the Dream Alive: 3 Ways to Support Small Businesses





I have always lived in small towns in the south. These small towns are packed with men and women with dreams. Like myself, they have dreams and ideas of providing services or products that fill a void in their community. These dreams have the massive potential to enhance and strengthen their community while simultaneously supporting themselves and their families. 

Here are 3 simple ways you can support your local small businesses and help your community thrive:


1. When you are searching for a product or service, start your search at your Chamber of Commerce.

Every Chamber of Commerce has a Member Directory with a search engine on their website. If you can't find a product or service provider you are looking for, don't hesitate to give them a quick phone call. Small businesses make an investment of their time and money when they join their Chamber of Commerce. When you see a business is a chamber of commerce member, it reflects their commitment to their dream of enhancing the community with their service or products. Part of the Chamber's mission is connecting the community with its members to encourage economic growth. 


2. Next time a new business moves in, appreciate the business' growing pains.

We know about that one new restaurant or other new small business that seems to be so energetic and enthusiastic about opening in the community and then the excitement wears off after a month or so. Maybe their food wasn't very tasty the first week they were open or there was still construction residue in the store's appearance that gave it a failing vibe. Whatever the reason is that turns you away from the place, give them time to sort it out. Starting a business is challenging! Show the dreamers some grace and give them a second chance. If the opportunity arises, kindly suggest to the owner what changes could be accomplished to create a more positive experience in their business. They can't fix the problem unless they know there is one.


3. Connect with local and small businesses online.

If you are like **many people, you are on some platform of social media i.e. Facebook, Twitter, or Instagram. Connect with your local small businesses online to learn more about them and simply show support. If you don't shop there or need their services, someone in your network might. Social media likes and shares or retweets act similarly to word of mouth. Spread the word and share away!


Now, I am all about pinching pennies where I can; nevertheless, I don't mind spending a few extra cents when I know the money is going straight to the small business owner and not a corporation. I'd rather buy a cute top from a local boutique in support of its local owner than shop online from a large chain store. That being said, Amazon's Kindle Library is the platform I chose to release my first publication, Their Inheritance, so don't get me wrong. Without Amazon you wouldn't have the easy access to my corner of the book world. ;) I definitely appreciate everyone shopping Amazon books! 




I challenge you to keep the dreamers dreaming and follow these 3 simple steps to show support of your local small businesses! Show some love to your local business today. Leave the name of your favorite local or small business in the comments. I'd love to check them out and give them a thumbs up!



Believe.

Caitlin Ayers, Proprietor & Publisher 

www.PurpleButterflyPages.com

Wednesday, February 17, 2016

Toccoa Tuesday: Going Postal

Hello, Everybody!


I hope you all had a love-filled Valentine's weekend. Did your sweetie gift you (or if you gifted yourself) a Their Inheritance ebook? I'd love to know. ;) So, today is Wednesday, and I know that the Toccoa Tuesday series' post was not posted yesterday. There has been a lot of cool events going on around Toccoa and my part of the book world! I still want to share about a piece of Toccoa this week. Sharing a part of my town where Purple Butterfly Pages & Publications is planted, gives you a feel of my surroundings that show up in my work! My local post office is one which exudes small town hospitality to its customers.

It seems like going to the post office of any town is just one of those daily errands that is necessary, yet kind of annoying because mailing a package and mail or picking up packaging supplies can take a chunk out of your errand-running time. Toccoa is a small town with its population being an estimated 8, 275 (as of 2014 census). One particular establishment and its employees who are full of small town hospitality is the Toccoa Post Office. No matter how long or short the line of patrons gets, the postmasters patiently help each person. An United States Post Office can be a good place or bad place, depending on your mailbox's contents! There can be a large number of unhappy patrons who don't like the rising costs of the shipping industry. Toccoa's Post Office's front desks staff takes on every attitude with positivity and courteous helpfulness.

The Toccoa United States Post Office has been a part of Purple Butterfly Pages since I started shipping books a few years ago. I counted on the United States Postal Service to deliver the first book I sold to readers nation wide! The packaged books wouldn't have made it to the readers without the help of the USPO of Toccoa, Georgia. 

What is your local post office like?!

Believe.


Caitlin

Proprietor & Publisher



Tuesday, December 8, 2015

Stepping Away with Lack of Words

Hello, Everyone!


I hope you had a memorable Thanksgiving holiday. I spent time with my family (SURPRISE) and celebrated a couple of birthdays. We celebrated my youngest brother's birthday by spending the day with our cousins playing billiards and eating cake pops! Three days earlier, we celebrated my baby sister's birthday with a Yellow Submarine themed party. I have <ALOT of  fun being an older sister to say the least! The first week of December brought my mother's birthday. Yes, Purple Butterfly Publications' featured author, Stephanie Townsend Ayers, had a fantastic birthday with gifts, family game time, movies, and a meal at her favorite restaurant, Michaelee's, in Blairsville, Georgia. If you are looking for your next vacation destination with delicious Italian cuisine and delicate desserts, consider this place!
A rainbow over Young Harris, Georgia Thanksgiving week

Stepping away...

During this valuable family time, I took time away from my professional Twitter, Instagram, and Facebook accounts. Good timing for me to take a break for two main reasons. The first reason being that it is important to take time a way from social media. Stepping away during the last part of November and early December is what I did. Stepping away from certain work tasks for a brief time-out helped me to disconnect and reconnect by not sharing so much of what I'm thinking and doing throughout the day. Please, don't misunderstand, I love social media and believe in its many positive purposes (more details for a later blog)! The second reason stepping away from social media at this particular time was because there were days during this "break" that I would not have known what to say anyway. When the news broke that Mark Richt, one of my favorite head coaches in college football, had been fired, I had no words. Being "offline" was for the best at that time!


Dawg Country

Coach Richt at the
2014 Belk Bowl where Bulldogs won against Cardinals in
Bank of America stadium Charlotte, NC
If you are not a fan of college football, keep scrolling to learn of PBP's Christmas specials!! Most of you know that I am a college football fan and that my two favorite teams are the UGA Bulldogs and the ECU Pirates. This has not been a good week to be a fan of either! Like I already mentioned, when I heard of Coach Richt's firing at UGA and then hiring by Miami, I wouldn't have even had the characters to tweet. As a Bulldog fan of nearly fourteen years, Mark Richt was the only coach that I had known. Once I was a fan, I never stopped being a fan. It would have been easy to be an on and off again type fan. Now, I understand that the university wanted more SEC titles and more championships than we had been winning, so the firing was not a huge shock. The upset was the way in which the head coach was fired. You beat an in-state rival and the next day you are fired without the chance of coaching at the Bowl game (which we are headed to because we had a decent season)?! Before Bulldog Country had time to celebrate Richt's legacy at the University of Georgia, BOOM he was out of here and starting all over in Miami. Not even a last win-it-for-the-coach type bowl game. I felt like Mark Richt was forgotten overnight and was a distant memory the next day in the minds of the UGA athletic division staff. Isn't it funny how one minute you are on top with people you thought were friends and within a few hours you are out the door and those "friends" are the ones shooing you on your way? I am glad I was not on Twitter to read the outraged tweets from other fans! Anyway, I just have to say thanks to Coach Richt for the good times, the memories, and the coaching legacy he left with the players! I am still a Bulldog fan, but will need to adjust. So, as the week went on and the weekend was getting started, I learned of more college football heartache.


Pirate Nation

My dad, twin, and I attended
ECU's Oct 2014 historic victory over UNC.
The "Purple Haze Sunset" was epic!
The news broke that another one of my favorite head coaches in college football, Ruffin McNeil, had been fired. It still does not seem realistic. I was genuinely shocked when I found out. My dad read it on..Twitter...and told me (again, glad I was offline)! While facing many obstacles, Coach Ruff did not have a winning season this year. However, he did make some momentous turnarounds in the ECU Pirates football department in the five years that he was head coach. I am not going to list his accomplishments. They are known! The upsetting part to this football fan, is the manner in which Coach Ruff was "relieved of his duties". He was immediately terminated. The AD enraged fans even more when he failed to provide a sensible reason to the decision. This coach, much like Mark Richt,  meant just as much to the Pirate players, fans, and community away from the sidelines as he did on the sidelines! The termination of this man's job should have been handled more honorably than with the disrespect that it was handled. The man did not even have time to meet with his players before the  termination news was announced nationwide! The fans, players, and coaches were disrespected by the way this firing was done. 
"I understand college football is a money making business. Sometimes the money makers forget to understand that without the games, players, coaches, and fans there would be no money in their pockets." -Caitlin Ayers


Moving On

I could say more about this college football drama, but I will stop here. After all, it is time to get back to work in the world of books!

ANNOUNCEMENT: Christmas specials are happening at Purple Butterfly Pages! You are the first to know! Mark these next few dates on your calendar: December 16, 22, & 29. These December days will be your chance to download Their Inheritance ebook for FREE!
Suitable for each gender, Their Inheritance by Stephanie Townsend Ayers is an inspirational Christian historical-fiction ebook. Read it yourself and gift it to your favorite reader friends (by favorite I mean all).

*Leave comments below. I look forward to hearing your thoughts on the college football drama and your most recent Thanksgiving holiday memories!

Believe.

Caitlin Ayers, Proprietor & Publisher
www.PurpleButterflyPages.com


Monday, November 16, 2015

Today's Battle: Brain vs. Heart

Hello, everyone.

My heart is heavy and my mind is racing as I come to touch base with you all. As you probably know, we were all cruelly reminded of the horrors that this world is capable of as terror rained on France this past weekend.

November 13, 2015

I had been babysitting my nephews all day and doing a little bit of online work when I came across the BREAKING NEWS on Twitter. I did not believe the tweets at first and went onto the news outlets to confirm the online comments. My heart sank and I began to pay attention to my surroundings. My local bearings. I was waiting to find out if my country was next. I was on my way home from dropping my nephews off back to their parents when the news broke about the hostages becoming fatalities. My heart froze. I joined my family, friends, and fellow American citizens in prayer and continuous thoughts for France. I even changed my personal Facebook profile photo to that temporary French flag shadowed photo in unity against hate and for life. Fast forward a couple of days to today. Hundreds of foreign people have come to America seeking refuge from their countries. Many U.S. government officials fight to keep these foreigners out. I find myself uncertain about this nation-wide issue. I see the pros and cons of being an American citizen fighting to keep my country safe and of being a foreigner wanting a better, safer life for themselves. It boils down to a battle of the heart and the brain.

The Brain

The brain has so many red flags flying over this issue. There are many questions being asked. Why must we help the foreign countries' homeless when we can't even figure out a way to help the homeless that live on the streets of our own neighborhoods? Why should we invite refugees in to our country and open ourselves up to more possible terrorism? The refugees are fleeing from countries full of terror cells. How do we, as private citizens, know the difference between the peaceful ones from the hateful ones? Do we need to know....

The Heart

...or do we trust our domestic security forces? I know Jesus Christ died for me and he took my sins with Him as He died on the cross. So, why should I support government officials denying refuge to foreign refugees seeking safety from their war torn homes? Should I not be supportive of those giving hope and shelter to the foreigners? Is it not my duty as a Christian to see this as an opportunity to share Christ's love with these people? Actions speak louder than words. We will all be judged on our actions here on earth, this temporary home. Do you put the barricades up; or do you keep your head on a swivel and stay alert as you interact with any foreigners, alerting authorities of all suspicions?

God gave us a brain and a heart for a reason. Use both of them to face today's battles.

My continued prayers are with France.
My continued prayers are with America.

- Caitlin

Monday, November 9, 2015

The Big Picture

Hello Everyone!

Boy, did October fly by or what? Hello, November! Northeast Georgia has had a wet, but colorful autumn so far. The crisp fall air makes me want to move my office outdoors. I find the autumn colors inspirational. The different hues on the autumn leaves draw me to the details of the landscape rather than just seeing the big picture. The big picture being that winter is soon approaching to leave the landscapes barren of bright colors; the air more bitter as the frost nips at the faces; and the holiday festivities to commence (can't wait for that part).

The Big Picture

The book world's big picture is much like the big picture of autumn. When publishing a book, the publisher can get carried away with the big picture and the goals and purpose of the book and away from the details of the project. This is why I am the publisher and not the author. <haha> I do see the big picture and goals that need to be reached to achieve the planned end result, yet fail to always see the details along the way. The recent season's changes challenged me to take my job day by day and to focus on every modest detail of my current publishing project.

New Blog Schedule

The kind of changes we make will decide what kind of results will be produced. As I continue to grow my experience as a publisher, the autumn season is a good time to make productive changes to my work. I've decided to blog on a more frequent schedule. The blog topics will still be about my experiences as a publisher and twenty-something entrepreneur. Follow along on Twitter, Facebook, Instagram, and of course here on Blogger!

Twitter: @PBPages or @GaPeach291
Facebook: Purple Butterfly Pages
Instagram: pbpublications
Blogger: The Purple Butterfly Purpose
Web: www.PurpleButterflyPages.com

Thanks for reading!

- Caitlin, Proprietor & Publisher 

Friday, September 25, 2015

Currahee Military Weekend 2015

Hello everyone!


Here in northeast Georgia, fall is in the air! Football season is underway. So far, my teams have all played well and have winning records (I know it is early in the season!). Autumn is one of my favorite seasons. Not only is the weather breezily perfect but the small town festivals and outdoor events are beginning to happen. One of my favorite events happening the very first weekend in October is Currahee Military Weekend. I am so excited to be participating in this weekend long event taking place in Toccoa, Georgia!

Currahee Military Weekend

Currahee Military Weekend has occurred during the first weekend of October for the last fourteen years and this year will be no different. Currahee Military Weekend honors the men of Camp Toccoa; shows appreciation for the sacrifices they made; and celebrates their commitment to America! The Paratrooper Infantry Regiment that trained at Camp Toccoa in the early 1940's. E Company, 2nd Battalion, 506th PIR, 101st Airborne is one of the most famous regiments to train at Camp Toccoa. The HBO mini-series produced by Tom Hanks called The Band of Brothers was based on the Band of Brothers who trained at Camp Toccoa.




1940's

2014 CMW Hangar Dance costume
During the war, hangar dances were held to boost morale of communities and troops. A 1940's inspired hangar dance is part of the Currahee Military Weekend. One of my favorite events. Families come out to the RG LeTourneau Field Airport to enjoy 1940's swing music; red white and blue; vintage aircraft; WWII re-enactors; costume contests; and pretty much just a really good time. 


Currahee Mountain


Bright and early on Saturday morning, runners from all over the country (even some foreign countries) will take on the Currahee Challenge! The Currahee Challenge is the 3 miles up and 3 miles down route on Currahee Mountain that the paratroopers trained on during World War II. I will looking forward to being a volunteer on this race day! Look for me cheering all the runners on and passing out water on the mountain.
Visit the following for more info:

History

History of our country's involvement in wars is so important to record and never forget. Whether you agree or disagree with our country's military actions, pause a moment in your day to remember the sacrifices made for the United States of America's freedoms.


I hope to see you in Toccoa in October!

Caitlin Ayers, Proprietor & Publisher
Purple Butterfly Pages & Publications
www.PurpleButterflyPages.com

Wednesday, July 29, 2015

Mrs. Dianne Lawson

Hello Everyone!


I had a different post drafted out for July. However, I learned of the passing of a friend this week. I want to share about someone who inspired me as a friend and business woman. 


I'd like to this time to share about a woman who supported and inspired me when I started Purple Butterfly Pages, Mrs. Dianne Lawson.

I met Mrs. Dianne in 2007 when my family opened a British antique store in downtown Toccoa, GA. Mrs. Dianne owned Dream Giver's Art Gallery which was located a few stores down from ours. I was fifteen-years-old at the time and I loved browsing through her store and admiring the different art forms from the local artists. Mrs. Dianne would usually have a background story to tell me about the artists.


A couple of years later, when I needed to interview local entrepreneurs for a college assignment, Mrs. Dianne was happy to help and graciously answered my questions. Her advice to me was to always listen to my customers' needs. When I started PBPages at the beginning of school, she was excited for me and so supportive! Even after the British antique store closed and Dream Giver's Art Gallery relocated to another location in Toccoa, I still visited with her there. Mrs. Dianne kept a beautiful shop with a warm atmosphere! My parents gave me a beautiful sterling silver cross necklace from Dream Giver's Art Gallery as a gift when I graduated college. Mrs. Dianne would always ask about my family if they were not shopping with me and she would always want to know the latest with my business. She was a huge supporter of shopping local and supported many small businesses as well as mine.


Late last year, 2014, Mrs. Dianne closed Dream Giver's Art Gallery due to an illness. Other than a couple of emails, I haven't kept in touch since then. Mrs. Dianne has passed away on Tuesday, July 28, 2015. Mrs. Dianne could have chosen to ignore the teenagers who came into her store several years ago. Instead, she chose to listen to them, encourage them, and share her knowledge with them. I am so glad she gave me her time. I will miss our chats and cherish her advice. She was one of a kind.

     Rest in peace, Mrs. Dianne.





Caitlin Ayers,Proprietor & Publisher


www.PurpleButterflyPages.com


Tuesday, June 30, 2015

Happy Birthday, Purple Butterfly Pages!


Hello everyone! 


Since June marks five years since I stated Purple Butterfly Pages, I wanted to answer some questions in this month's post that you have had about my book retail business, Purple Butterfly Pages, and recap the journey so far!


When I found out that Momma's book was going to be published in the summer of 2010 I was proud and ecstatic for my mother, but I did not know God was going to use me to get the book to readers worldwide. As a college freshman majoring in Applied Business at the time, I knew I could sell my mom's books. I knew her and her work, 'Alexandra: A Williams Family Journal', better than any other book retailer. My niche was knowing the personal side of 'Alexandra' and its author. I had a sales angle that nobody else had. I started Purple Butterfly Pages. I was not in any place to open a store front so I started a website. With a printed book, I realized I wanted to give its readers the opportunity to do more than purchase the book online and wait for it to arrive in the mail. Momma was willing to travel for book signings; so we set up dates around her home state of North Carolina and locally, in Georgia. For the next couple of years, I focused mainly on school while I continued to sell books.

"When I found out that Momma's book was going to be published I was proud and ecstatic for my mother. I did not know God was going to use me to get the book to readers worldwide."

Time to Grow


After the adverse ending of Momma's contract, I knew I could make her work as an author more than it had been. In deciding whether or not to reprint 'Alexandra' or to go straight to ebook, I decided to rerelease under a new title and published the book electronically. I expanded Purple Butterfly Pages with Purple Butterfly Publications and 'Their Inheritance' was born. I was going to publish Momma's book in ebook form! That publishing process involved finding the best ebook market for 'Their Inheritance'. I chose Amazon's Kindle. I found it the best fit for my company. The publishing process has been a learning experience as is any time of risk and growth. (Just like a caterpillar's transformation into a butterfly). By becoming a publisher, I added editing, layout designing, and a whole new level of marketing and promotions to my responsibilities.
I love doing it all. 

  For the Author

   I wanted to publish books because I saw the lack of control that an author can have over their     "child". Most publishing companies allow very little, if any, author involvement in the layout and  creative design of their books. I chose not to close out the author from her work. I believe in the vision of artists. To truly get the entire story and most beautiful results, I believe the author needs to be involved in most every aspect of their "child's" life changes. Momma was involved in the publishing process of her 'baby'. I am glad she was. I believe the readers of 'Their Inheritance' can feel a stronger connection and relate more to the story because the author was more involved in the creative processes.

To the Next Five years!


As I continue to work to spread 'Their Inheritance' to its worldwide market, I want to let everyone know what is coming up next. More books are in the works for Purple Butterfly Publications! The future of PBPublications will contain more stories from Stephanie Townsend Ayers a.k.a. Momma and other authors being added to the list of featured authors over the next several years.

"THANK YOU!" 

I thank you all for supporting me and my "featured author", Momma! To all of you I met at festivals, book signings, speaking events: Thank you! To everyone who has bought a book through Purple Butterfly Pages: Thank you! I could not attempt to make a difference in this world without the support of you all. Thank you for being a part of my Butterfly journey.

If I did not answer your question, so sorry! Ask me anytime!

Caitlin Ayers
Proprietor & Publisher
Purple Butterfly Pages & Purple Butterfly Publications
www.PurpleButterflyPages.com

Thursday, September 25, 2014

Happy One-Year Bookiversary!

Hello Everyone!

Today marks one year since I became a publisher and published Their Inheritance by author Stephanie Townsend Ayers. Happy one-year bookiversary to my featured author!


My biggest hope for this project has been for this ebook to encourage it's readers to never give up hope and to continue trusting in the Lord no matter what their inheritance. May Their Inheritance continue blessing those who read it! You can find it at Purple Butterfly Publications today.

I am looking forward to the many other "projects" that I will be publishing in the future. More on that at a later date! ;)
You can help ME celebrate this one-year bookiversary by leaving YOUR book review here and leave congratulatory remarks for the Mother-of-ten, and Author: Stephanie Townsend Ayers on our Facebook or Twitter!!

Thank you all for what has been a great first year for Their Inheritance!

Caitlin Ayers, Publisher
www.PurpleButterflyPublications.com

Thursday, July 31, 2014

New Happenings!


Hey everybody!

THANK YOU ALL for all of your support, reviews, and encouragement since 2010!


July marks our four-year business anniversary! I have been busy this month updating our website while setting and getting ready to reach our next year’s goals. Our featured author, Stephanie Townsend Ayers, is currently working on our next publication with the working title Through the Storms.

Subscribe to The Purple Butterfly Purpose now and don’t miss the future announcements for the working title: Though the Storms and everything Purple Butterfly Pages!
Share, +1, Tweet, and tell your friends about this blog. We are using the hashtags #PBP & #TheirInheritance 
 "No man can be called friendless who has God and the companionship of good books
-Elizabeth Barrett Browning

Caitlin Ayers 
Publisher and Independent Book Seller
www.PurpleButterflyPages.com

Saturday, May 31, 2014

Recap Time!

Hey everyone!

It is the end of May already! I am putting together a six month recap post together for the next blog. Counting my many blessings as I go.

Stay tuned to see Purple Butterfly Publications' highlights of 2014 so far. There may be a surprise or two on the list!

Be Inspired!

Caitlin Ayers, publisher
Purple Butterfly Publications

Wednesday, March 19, 2014

The Importance of My Chamber of Commerce


Hey everybody!

Purple Butterfly Pages reached an exciting milestone this week!

Back in 2010 at the beginning of my college journey, I was given an assignment by my small business class instructor to list and explain different ways to network from the view point of a business owner. This assignment was particularly inspiring to me as I had just begun my own small business! I began my list with a goal to join the local Chamber of Commerce. I detailed that as a grass-root sole proprietor business, I was not in a position to join the Chamber at the time. 

Becoming a member of one’s local Chamber of Commerce would provide any business with networking opportunities, offer support and resources for the business, and provide a network of support from other local business owners. Becoming a member of the Chamber of Commerce was especially important to me, even as an individual member prior to joining as a business owner. 

My connection to my local Chamber of Commerce began in 2007 when I had just turned sixteen-years-old. I was an intern at the Toccoa-Stephens County Chamber of Commerce while my uncle, being a British antique store owner in the historic downtown area, was a member. After my internship of almost one year, I finished high school with plans to attend college. I always knew I would go to college, but had not yet quite figured out my major. As I thought more and more about a major, I remembered the work and all the experiences that I had been exposed to at the Chamber of Commerce and knew that I wanted to pursue a degree in business. I signed up for classes majoring in Applied Business Technology. I went to work with my studies and a few months later an opportunity came before me. I took the risk and started my own business. 

Throughout my college experience, I held a student membership with the Chamber of Commerce. I did this to stay informed about and involved with my community and its businesses. After graduating college, with business growth at the forefront of my business plan, I knew I had to be more involved in my community and know the local business owners on a more professional level. This would also introduce my own business-that has now expanded- to my community on an entirely different level. 
So, on March 13, 2014, I joined the Toccoa-Stephens County Chamber of Commerce as a business owner!! 
Another goal on my list checked off!

Toccoa-Stephens County Chamber of Commerce President, Wendi Bailey (whom I have known since I was a teen), shared my excitement as I met with her and completed the paperwork. The tradition at the Toccoa-Stephens County Chamber of Commerce is to ding a silver bell every time a new member joins the Chamber. It was a very exciting and proud moment when that bell rang for me as my business, Purple Butterfly Pages, joined my local Chamber of Commerce!


I am thankful to Chamber President, Wendi Bailey (pictured here on the right) and Executive Assistant, Vicky King (not pictured) for the knowledge they have shared with me over the years. I feel blessed to know these two professional women!


Be involved.
You never know where it may lead!


Believe! 
Caitlin Ayers 
Owner, Purple Butterfly Pages

Tuesday, February 25, 2014

Facing the Odds


Hey all!

Over these past few weeks since my college graduation, I have been thinking a lot about my current job as owner of Purple Butterfly Pages and Purple Butterfly Publications.  By definition, entrepreneur  is  a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.
The main reasons a person starts a business is to either sell or provide a service to the public, service or retail. As for me, I saw a need from book readers for new respectable books to purchase. A passion was stirred in me to provide the public with a novel or book that not only entertained a reader, but also encouraged and inspired the reader through its story as well. So, I found an avenue to do just that and a new entrepreneur was born!  I began working to organize a business where I could sell such products online as well as at special events, thus Purple Butterfly Pages  was created! 

Some people have described me as an optimistic realist. I interpret that to mean that I am optimistic about the things I do, but understand that everything does not always work out as I imagined or hoped. Here is where the risks-taking part of being an entrepreneur comes in. As a business owner, I need to take risks in order to gain more of what I want and need. If you don’t go after something you want, guess what…you won’t get it!  Take the risk!

Entrepreneurship isn't for everyone, and not everyone is going to be an entrepreneur, but women who turn to business, turn to economics, because there are people depending on them, I think that their creativity, their resilience, their spirit, embody what's best about entrepreneurship.

Another reason I chose to be an entrepreneur- to do my part to help raise the economic stability of my city, my state, and my country. Maybe the United States of America does not have the best economic stability at the moment, but I believe it can and will get better if its citizens support our country’s businesses especially the small ones.


Believe.
Caitlin