The Process

Hello, Everyone!

~ He knows what is on the next page. We don't have to know. We just need to trust and turn the page. ~

In June 2010, I had just left a job as a barista; was

business law homework 

English PP presentation notes

celebrating my younger sister's high school graduation; was celebrating my mother's recent book publication; and was taking summer classes at NGTC. Needless to say, my life has never been tame. My summer classes that quarter (yes, this was before NGTC moved to semesters) were business law, english, and marketing. I had no idea what kind of job I wanted to end up with or what industry I was headed, but I loved learning from these classes and instructors. I completed my homework assignments with the idea that I would manage a bakery with my younger sister who was about to begin college as a Culinary Arts major. It was toward the end of this summer quarter when an opportunity to sell and promote products became crystal clear.  I started Purple Butterfly Pages seven years ago to sell and promote the book my mother had written and was recently published at the time. I switched gears from guessing I would work as a manager in my sister's bakery to being in the book sales industry.

Purple Butterfly Publications 

is a business aiming to publish quality novels that we believe in and know that readers will benefit from in a positive way. We strive to help produce and promote literature that inspires, comforts, and entertains.

A brief summary of Purple Butterfly Pages before I began publishing division: Purple Butterfly Publications in September 2013. My company scheduled book signings, festival appearances, and speaking engagements for PBP's featured author, Stephanie Townsend Ayers, my mother. Since I started publishing, the work has been different. Because I published an ebook, Their Inheritance, the work I do in sales & marketing is different than face-to-face sales. This required me to switch to mostly online work.

While the author works on writing and bringing an encouraging read to life, I work on the potential marketing plan. The book market changes frequently. Once the author is finished writing, it takes a move to the editing department. The editing process includes editing of grammar, story flow, and overall story coherence. Once the editing is complete, it is the creative department's turn! The book's formatting steps include setting the margins, putting the paragraph separator symbols in place, the credits page, the copyright page, the contents page (if included). The cover art is also part of the creativity process. The placement of the ISBN number is also part of the book cover creation.


Boom! The book is edited, formatted, and looks great then it is published and ready to sell. I work all departments of my publishing company. The different processes can be time consuming, but unquestionably rewarding.
Now you have an idea of what I do in my corner of book world. 

***questions, comments, and shares are all welcome***

Believe.

Caitlin,

Proprietor & Publisher

Butterfly Journey

Hello, Everybody!

As I was on the way home from running errands today, a song came on from the shuffle of my handpicked playlist. The song was "Butterfly" sung by Tracy Lawrence. 

"Butterfly" lyrics

"Butterfly" lyrics

Inspired by all things butterfly, I was reminded of the butterfly journey that I am a part of. I am in the middle of editing PBP's next publishing project. Right now the story is exactly that. It is a story. It is my job to turn it into a book. A book that many can enjoy and draw inspiration and encouragement from. The story is currently in caterpillar form and with editing, proofreading, formatting, designing, and marketing, it is becoming a butterfly in the book world.

Subscribe to this blog, The Purple Butterfly Purpose, and be the first to know about book updates straight from the publisher's desk...a.k.a my desk. ;)

Believe.

Caitlin A.

Summer Reading Update

Hello, Everybody!

An update from my corner of the book world about the adult summer reading program at my local library:

The Adult Summer Reading Program has come to an end at the Toccoa-Stephens County Public Library. My personal goal was to read more books this summer than I read last summer. Last summer I read one book, I Know Why the Caged Bird Sings by Maya Angelou. Proud to say that I found time to read three books during May 21-July 15, 2016. Personal goal achieved! I read Angels Don't Die: My Father's Gift of Faith written by Patti Davis. I listened to Phil Robertson's Happy, Happy, Happy! book on CD. I also read an autobiography by Esther Williams with Digby Diehl, The Million Dollar Mermaid. All were great reads. I found them inspiring and enlightening each in their own way.

As I mentioned in previous posts, Purple Butterfly Pages was happy to support the first Adult Summer Reading Program to be held at the Toccoa-Stephens County Public Library! I added a free download of my first publishing project, Their Inheritance ebook written by author Stephanie Townsend Ayers, to the grand prize winner's gift basket. The winner will be announced later this week! I would love to know what books you have read so far this summer! Let me know in the comments. :)

Myself(L), Sarah (C), and Faith(R)

I'd also like to take this post to say a big thank-you to a recent former librarian at TSCPL who invited me to be part of the new adult summer reading program, Sarah Edmonds! We have been friends for several years. She was a librarian for a few years. Sarah and her husband recently moved out of state with his amazing new job opportunity. She is missed at the library, but her work and encouragement continues!

NEW Project Announcement:

Finally, I have begun the first step of the editing process for my next publication*. The working title is 'Through the Storms' . Look for more details about the publishing process in the upcoming blog posts. Sneak peeks are available on our Instagram page: @pbpublications !

Until next time, BELIEVE!

Caitlin

*I am the publisher, not the author.

#Inspired

Hello, Everyone!

Enjoying your summer, yet? We don't have to be children or teenagers to enjoy summertime joy. The lightning bugs are still out there at sundown and the sun still shines hot no matter your age. In summers past I have found that it was easy to get sidetracked by the long hot summer days and the summertime festivities of bar-b-ques, lake days, friends' weddings, or the summertime blues. We find excuses to distract us. If you don't, good for you. You can read on about my midsummer refocus.

As summer came this year, I was thinking of ways to stay focused on work. Well, that last full weekend in June was a weekend full of inspiration showing in places I didn't think I would find it.

Thanks to a sweet friend and my sister for surprising me with birthday gift tickets for the last weekend of June to see Maksim and Valentin Chmerkovskiy, professional dancers known for their talented work on Dancing with the Stars. The brothers co-star and co-coreographed their live dance tour, Maks and Val: Our Way. As my sister and our friend headed to the show, I ws looking forward to an exciting night of dancing, and walked away more inspired and motivated by their life journey.The show was less about the men's physique and talent, but instead focused on their parents, hard work, love, and the fun they have living their lives. Before this experience, I thought I had a pretty good work ethic...afterward the show, I realized my work ethic needs more work, more hours!

After attending "Our Way", I was pumped to get started on a new work week! I was home catching up on the week's episodes of The Tonight Show with Jimmy Fallon and J.J. Watt, defensive end for the Houston Texans' NFL team, was one of Jimmy's guests. Watt was promoting his new cross trainers from Reebok and talking about his work ethic which has made him the defensive player of the entire National Football League three out of the past four years. Watt's message is one that gives charge to each individual to work their hardest to be the greatest they are capable of being. Yep, even more motivation for me to work harder and put more hours into publishing quality novels that I believe can impact readers' lives in a positive and encouraging way.

"If you do the bare minimum, expect bare minimum results. You want to be great, work to be great. Nothing just happens." -J.J. Watt

Sunday night was the last women's gymnastics competition before the 2016 summer Olympic Trials which begin in mid-July. The hard work that these young women put into their sport is incredible to watch. As I watched, I was inspired by the way they put all their effort and strength into each event no matter how tired they got. On top of their strength, their determination to win a place on the 2016 U.S. Olympic team was inspiring! They wanted the privilege to represent the United States of America in the Olympic games and they were not and are not afraid to work hard to get there. 


Dedication, commitment, and sacrifice (even during the long and hot summer days) are what gets the work done. I think its best to not overthink our daily responsibilities. Just do the work.

Comment with your summer time work life inspirations!

#BELIEVE
Caitlin A.

Celebrating 6 Years @ PBP!

 Hello, Everyone!

This June makes six years since I started Purple Butterfly Pages. I realize the huge blessing it is to be able to be a young American woman and have my own business. Thankful for the individuals who fought for my rights as a human, as a woman, and as an American. 

The gift of every day is not guaranteed. I am continuously determined to use my abilities in whatever way God needs to use me to impact readers', fans', and supporters' lives. A big thank you to all of you for reading a story written by Stephanie Townsend Ayers and thank her for continuing to write (yes, more stories are coming). 


I thought it would be fun to take a look back at some photos from 2010 through 2016!

 "We delight in the butterfly, but rarely admit the changes it has gone through to achieve that beauty." -Maya Angelou

Alexandra: A Williams Family Journey was the first book I sold as an independent book seller in 2010.

Second book for sale at Purple Butterfly Pages and first publication for Purple Butterfly Publications: Their Inheritance

Featured author, Stepanie Townsend Ayers....a.k.a. mom 

PBP owner circa 2012, second year in business selling books and in college!

My first public speaking event at the Rotary Club meeting for Habersham County, GA
I'l never forget it! Thanks to one of my college instructors at the time, Mrs. King, who invited me to share the journey of
Purple Butterfly Pages.

Proprietor of Purple Butterfly Pages
& Publisher at Purple Butterfly Publications circa fall of 2015

Custom PBP sign hung at a book signing event in 2010

PBP sign displayed as a proud sponsor in the 2016 Currahee Cornhole Challenge presented by
the Toccoa-Stephens County Chamber of Commerce!

Thankful to be a part of such an open-minded and welcoming 

Chamber of Commerce in my community! I have been a member for a few years, now. This summer, I was asked to be a part of the adult summer reading program at the Toccoa-Stephens County Public Library. Of course I could not refuse to be a part of this exciting library event! I added a free download of Their Inheritance ebook in the prize winning baskets!

Grand prize basket for the 2016 adult summer reading program
at the Toccoa-Stephens Public Library

Thanks for scrolling through memory lane with me. I am grateful for everyone who has been a part of my journey at Purple Butterfly Pages and Publications. 

Believe.- Caitlin

Exercise Your Mind. Read!

Hello, Everyone!

I hope everyone is having a beautiful and hopeful spring. It has been awhile since I updated you all on what is new at Purple Butterfly Publications.

Did you know there is a Summer Reading Program for ADULTS starting this May! If you do not live in Toccoa, there is a good chance this is happening at your local library as well. Anyone over the age of nineteen years-old can register for the summer reading program. Each book you read counts as an entry to win the GRAND PRIZE Basket that the Toccoa-Stephens County Public Library will be giving away at the end of the program. Hard copy books, ebooks, and audio books are all included as part of the program and count as entries! There is no minimum or maximum amount of books you need to read to take part of the program.

When Toccoa-Stephens County Public Library's Adult Program Coordinator, Sarah Edmonds, asked me to be a part of the library's first ever Adult Summer Reading Program, I was SO excited! I am happy to encourage reading and community involvement by partnering with the Toccoa-Stephens County Public Library this summer. This summer's theme is "Exercise Your Mind. Read!" to encourage health and fitness in your community.

As Proprietor & Publisher at Purple Butterfly Publications, I am proud to have added a copy of PBP's featured ebook, Their Inheritance, to the Grand Prize Basket which will be given away at the end of the Summer Reading Program!!!

I will personally be taking part in this program. It is the challenge I need to make more time for reading. I am now taking reading suggestions*. I will keep you updated on what I am reading once the program gets started in May!

*Leave book suggestions in the comments below.

Who says the reading programs at the library have to be just for kids? Join me this summer and let's get our reading on!!!!

Believe.
Caitlin Ayers
www.PurpleButterflyPages.com

Toccoa Tuesday: The Depot

Hello, Everybody!

How about that Super Bowl 50 game?! An incredible defensive game was played. Congratulations to both NFL teams for making it to the "big game". Congrats to the Denver Broncos for earning the Super Bowl 50 Championship title! Now, I await Opening Day. :) OK, that is my sports talk for this Toccoa Tuesday. I know you want to hear about Toccoa, the spot on the globe where I live.

Yes, Toccoa, Georgia is where I work my corner of the book world. My sales and customer service representative experience did not begin with Purple Butterfly Pages. It began a few years earlier when my uncle from England opened a British antiques store in downtown Toccoa. I was in my mid-teens and selling antiques from England when the opportunity came for me to volunteer with the Toccoa-Stephens County Chamber of Commerce. I did not realize the impact that the opportunity would have on my life.

The Depot: home to Stephens County Chamber of Commerce
Welcome Center, Currahee Military Museum, and Amtrak Station

Once or twice a week, I would be dropped off at the old Train Depot which had recently been remodeled to house the Chamber of Commerce, the Welcome Center, and the Historical Society and Currahee Military Museum, and Amtrak Station. I learned to professionally answer the telephones, send emails, interact with visitors and Chamber members as well as restocking rack cards. Looking back, I believe the biggest task I did as an intern, was learn.


A few years later, when I was a college student and a new small business owner as an independent book seller, I would attend an occasional Chamber of Commerce event. The current staff at the time was the same that I had interned with as a teen. I eventually became a proud member of the Toccoa-Stephens County Chamber of Commerce!

Last week, I met with current TSC Chamber of Commerce President, Julie Paysen, at the Depot and I was honored when she asked me to be an ambassador for my Chamber of Commerce. I excitedly accepted the enjoyable and challenging volunteer position! Happy to be part of the team at Toccoa-Stephens County Chamber of Commerce.

So, encourage your family members, your friends, and your classmates to seize opportunity! I am so grateful I had the opportunity to be an intern when I was a teenager! Learn more about the historic Depot. :)

Believe.

Caitlin

Proprietor & Publisher

'Their Inheritance' Thursday

Hello, Everybody!

Today, I am introducing  you to a big part of my book world: Their Inheritance. Many of you may already know about and have read my first ebook publication, Their Inheritance, but I am going to be [SPOTLIGHTING]  the ebook even more right here! Starting today, and every Thursday, I will be focusing on a different topic found in Their Inheritance. Download your copy from PBP, and we can discuss the different topics together!

First Synopsis

It is the winter of 1889. Seventeen-year-old James and sixteen-year-old Alexandra Williams have lost both their parents to illness. James and Alexandra are left to raise their two younger siblings while mourning and trying to manage the family farm. 
Through trials and triumphs, the children face their inheritance with the values their parents taught them and their personal faith.

I can't wait to feature more about Their Inheritance here every Thursday! Thanks for reading and being a part of my book world.

Believe.

Caitlin
Purple Butterfly Pages

Toccoa (not taco) Tuesdays

Hello, Everybody!

It snowed in Georgia last week! Yes, I survived winter storm Jonas. Fortunately, the amount of ice that fell was less than estimated and I did not suffer through power outages. I was blessed to be able to spend time in the snow and living in northeast Georgia, I had hills to sled down! I also engaged in intense snowball battles against siblings. They were packed so hard, those snowballs hurt! My fur baby enjoyed the snow (not as much as I did, though).

Merry Mae a.k.a. furry baby

Toccoa's January 23, 2015 snowfall

January 22, 2015 snowfall in Toccoa, GA

Enough about the magically wonderful and rare snow that Georgia received! Moving on...I am introducing a new weekly blog post theme: Toccoa Tuesday. Not to be confused with Taco Tuesday, Toccoa Tuesday is a series of posts about the town where I live and work in Georgia. Toccoa means "Beautiful". Toccoa is full of history and natural beauty. I look forward to virtually sharing parts of my town with you!

I will continue to post about the book world and everyday life that it accompanies. Just showing a bit of love to Toccoa! Another weekly topic will be Their Inheritance Thursdays.

Believe.

Caitlin
Purple Butterfly Pages & Publications

How Lucky is 13?

Hello, Everybody!

Hoping the first thirteen days of this new year is treating you all well. So far, my 2016 has been about refreshment. I have been exploring different avenues of creativity outside of the book world. By spreading the creativity around, I have found more inspiration to use for my book world! I grew up watching my Momma sew by hand and on her sewing machine. I have made it a personal goal for the new year to create more of my own closet items and sew more gifts. How are you coming along with your goals for the new year? Is anybody trying to sew more?! Have you had any luck with your own sewing? I would love to know your tricks!

Speaking of luck...

I am wondering how many Americans feel lucky today and will venture out to their local convenience store or gas station and buy a Powerball lottery ticket. Do you feel lucky? As a publisher, I am thinking how many books the current jackpot could buy! A couple of books could be purchased I am sure. Have you asked yourself what you would do with the estimated $1.4 billion Powerball jackpot (if you are playing)?

Losers

What about when you don't win any money from the historic lottery drawing? Would you still be able to call yourself a winner? I believe everyone can...if you are grateful for what you already have. If you choose gratefulness over greediness, you will be a happy loser! Be happy for the winner (if there is one)! Make the most of life with what you have. Strive to be grateful for what you have as you work to gain more. Someone who chooses to be grateful instead of greedy is a winner in my book!

Believe.  

Best of luck on this thirteenth day of January! You have what it takes to accomplish whatever you set out to do today.  

*If you want an encouraging read, check out Their Inheritance on Amazon! 

Caitlin

Purple Butterfly Pages &Publications