The Process

Hello, Everyone!

~ He knows what is on the next page. We don't have to know. We just need to trust and turn the page. ~

In June 2010, I had just left a job as a barista; was

business law homework 

English PP presentation notes

celebrating my younger sister's high school graduation; was celebrating my mother's recent book publication; and was taking summer classes at NGTC. Needless to say, my life has never been tame. My summer classes that quarter (yes, this was before NGTC moved to semesters) were business law, english, and marketing. I had no idea what kind of job I wanted to end up with or what industry I was headed, but I loved learning from these classes and instructors. I completed my homework assignments with the idea that I would manage a bakery with my younger sister who was about to begin college as a Culinary Arts major. It was toward the end of this summer quarter when an opportunity to sell and promote products became crystal clear.  I started Purple Butterfly Pages seven years ago to sell and promote the book my mother had written and was recently published at the time. I switched gears from guessing I would work as a manager in my sister's bakery to being in the book sales industry.

Purple Butterfly Publications 

is a business aiming to publish quality novels that we believe in and know that readers will benefit from in a positive way. We strive to help produce and promote literature that inspires, comforts, and entertains.

A brief summary of Purple Butterfly Pages before I began publishing division: Purple Butterfly Publications in September 2013. My company scheduled book signings, festival appearances, and speaking engagements for PBP's featured author, Stephanie Townsend Ayers, my mother. Since I started publishing, the work has been different. Because I published an ebook, Their Inheritance, the work I do in sales & marketing is different than face-to-face sales. This required me to switch to mostly online work.

While the author works on writing and bringing an encouraging read to life, I work on the potential marketing plan. The book market changes frequently. Once the author is finished writing, it takes a move to the editing department. The editing process includes editing of grammar, story flow, and overall story coherence. Once the editing is complete, it is the creative department's turn! The book's formatting steps include setting the margins, putting the paragraph separator symbols in place, the credits page, the copyright page, the contents page (if included). The cover art is also part of the creativity process. The placement of the ISBN number is also part of the book cover creation.


Boom! The book is edited, formatted, and looks great then it is published and ready to sell. I work all departments of my publishing company. The different processes can be time consuming, but unquestionably rewarding.
Now you have an idea of what I do in my corner of book world. 

***questions, comments, and shares are all welcome***

Believe.

Caitlin,

Proprietor & Publisher

Today's Battle: Brain vs. Heart

Hello, everyone.

My heart is heavy and my mind is racing as I come to touch base with you all. As you probably know, we were all cruelly reminded of the horrors that this world is capable of as terror rained on France this past weekend.

November 13, 2015

I had been babysitting my nephews all day and doing a little bit of online work when I came across the BREAKING NEWS on Twitter. I did not believe the tweets at first and went onto the news outlets to confirm the online comments. My heart sank and I began to pay attention to my surroundings. My local bearings. I was waiting to find out if my country was next. I was on my way home from dropping my nephews off back to their parents when the news broke about the hostages becoming fatalities. My heart froze. I joined my family, friends, and fellow American citizens in prayer and continuous thoughts for France. I even changed my personal Facebook profile photo to that temporary French flag shadowed photo in unity against hate and for life. Fast forward a couple of days to today. Hundreds of foreign people have come to America seeking refuge from their countries. Many U.S. government officials fight to keep these foreigners out. I find myself uncertain about this nation-wide issue. I see the pros and cons of being an American citizen fighting to keep my country safe and of being a foreigner wanting a better, safer life for themselves. It boils down to a battle of the heart and the brain.

The Brain

The brain has so many red flags flying over this issue. There are many questions being asked. Why must we help the foreign countries' homeless when we can't even figure out a way to help the homeless that live on the streets of our own neighborhoods? Why should we invite refugees in to our country and open ourselves up to more possible terrorism? The refugees are fleeing from countries full of terror cells. How do we, as private citizens, know the difference between the peaceful ones from the hateful ones? Do we need to know....

The Heart

...or do we trust our domestic security forces? I know Jesus Christ died for me and he took my sins with Him as He died on the cross. So, why should I support government officials denying refuge to foreign refugees seeking safety from their war torn homes? Should I not be supportive of those giving hope and shelter to the foreigners? Is it not my duty as a Christian to see this as an opportunity to share Christ's love with these people? Actions speak louder than words. We will all be judged on our actions here on earth, this temporary home. Do you put the barricades up; or do you keep your head on a swivel and stay alert as you interact with any foreigners, alerting authorities of all suspicions?

God gave us a brain and a heart for a reason. Use both of them to face today's battles.

My continued prayers are with France.

My continued prayers are with America.

- Caitlin

The Big Picture

Hello Everyone!

Boy, did October fly by or what? Hello, November! Northeast Georgia has had a wet, but colorful autumn so far. The crisp fall air makes me want to move my office outdoors. I find the autumn colors inspirational. The different hues on the autumn leaves draw me to the details of the landscape rather than just seeing the big picture. The big picture being that winter is soon approaching to leave the landscapes barren of bright colors; the air more bitter as the frost nips at the faces; and the holiday festivities to commence (can't wait for that part).

The Big Picture

The book world's big picture is much like the big picture of autumn. When publishing a book, the publisher can get carried away with the big picture and the goals and purpose of the book and away from the details of the project. This is why I am the publisher and not the author. <haha> I do see the big picture and goals that need to be reached to achieve the planned end result, yet fail to always see the details along the way. The recent season's changes challenged me to take my job day by day and to focus on every modest detail of my current publishing project.

New Blog Schedule

The kind of changes we make will decide what kind of results will be produced. As I continue to grow my experience as a publisher, the autumn season is a good time to make productive changes to my work. I've decided to blog on a more frequent schedule. The blog topics will still be about my experiences as a publisher and twenty-something entrepreneur. Follow along on Twitter, Facebook, Instagram, and of course here on Blogger!

Twitter: @PBPages or @GaPeach291
Facebook: Purple Butterfly Pages
Instagram: pbpublications
Blogger: The Purple Butterfly Purpose

Web: www.PurpleButterflyPages.com

Thanks for reading!

- Caitlin, Proprietor & Publisher 

Hello, New Year!

Happy New Year and WELCOME 2015!

Hello everyone! I hope your year is off to a bright start. I want to share some of what I will be doing as Publisher at Purple Butterfly Publications this new year. My mission for Purple Butterfly Publications is to continue striving to produce and promote literature that inspires, comforts, and entertains readers worldwide. In 2015, I will continue working with Stephanie Townsend Ayers as she is writing her current novel with a working title of Through the Storms! More details on that later.

"Write it on your heart that each day is the best day in the year." -Ralph Waldo Emerson

New This Year...

Since 2010, there have been near ten thousand visitors to www.PurpleButterflyPages.com! Starting this year, the Purple Butterfly Pages and Publications website will be updated weekly making it easier for readers worldwide to find book excerpts from my publications as well as stay informed and up to date with ongoing projects. This means that the website may be down at times during the first of the year, but no worries. I will let you all know when those few days come. I will be writing a Q & A blog sometime this year as well. I want to answer all of your questions about my small business, publishing, or publications! Email, post, message, or tweet questions to me as you think of them and I will make a compilation in a future blog post.  

Make the most of every day in the new year.

Last year, I was fortunate to be a part of my local Chamber of Commerce and attend several events. When I introduce myself as a Publisher, a lot of people's first reaction is to tell me about an author they know or about an idea for a book they want to write. Everyone says they don't have time to write or they don't think they are any good at writing. I love hearing book ideas from others and am inspired by the love of story telling and imaginations that we share! As a book publisher, authors and readers of all subjects are very important to me. I started something last year and I'd like to carry the idea over into 2015. I challenge you to encourage your family members, your children, your friends, and yourself to Write It Down. Whether you think a book idea or a poem is great or not, write it down! When you have something on your mind but you have no way of getting it out, write it down! If you have a story that your grandparent told you in your childhood, write it down! Nobody can ever read it if you don't write it down. Think about all of the knowledge you would not have if someone had not taken time to write it down...no bookstores, no libraries, no Bible, no schools, no museums, and the list goes on. So in 2015, I challenge you to Write It Down! Use the hashtag #WriteItDown to mark your progress online and to acknowledge the accepted challenge. The challenge starts today! Do you accept it?

Their Inheritance ebook has been read worldwide!

I am proud to say there were over 2000 copies of Their Inheritance read last year. I am ecstatic and inspired that an ebook that I published has been read worldwide reaching United Kingdom, France, Denmark, and Canada to name a few of the countries! I hope this ebook has and continues to inspire you on cloudy days, comfort you in times of grief, and encourage you when you need an extra push toward faith. You are never alone as God walks with you through every day in this new year!

Read and Believe.

Caitlin Ayers, Publisher at Purple Butterfly Publications

Purple Butterfly Pages on Facebook

@PBPages on Twitter 

@pbpublications on Instagram

caitlin@purplebutterflypages.com for emails

Let the Kid Write!

Hey everybody!

I was inspired to write this month's blog by a special little girl who loves to write short stories. So, this one is for the young kids with big minds; but first, here is one of my first writing experiences:

As soon as I learned how to write in school, I was given a small notebook to write my thoughts of the day. I remember my notebook had a picture of a furry dog on the front. Writing for a few minutes a day (or longer if we had more to write down) became an assignment in school. Another checkmark for the pros' side of being a homeschool kid, haha. I remember looking at the white page with tiny horizontal black lines and thinking that I could write anything! There would be no correct or incorrect answer. I could write whatever I wanted to! A couple of years ago, I found that old notebook and noticed that I mostly wrote down a few lines describing the weather of the day. Occasionally, I jotted down a rhyme or two and maybe a short story about my then two-year-old chihuahua every once in a while. Not always as creative or proper in my writing as some of my siblings; but hey, I was writing. Now I am a book publisher. Who knew?!

"Children are likely to live up to what you believe of them." - Lady Bird Johnson

 We never know what incredible stories lie within children's imaginations, yet wouldn't we like to know? Encourage the kid(s) in your life to write it down! Imagine how that kid will feel after they have written a poem or story no matter how short or how long. Now, picture their face as they await your comments as you read their work.

I would love to help you encourage the kid(s) in your life write it down! Let's have some fun! Send me a photo of the writings (the child does not need to be in the photo) from the children in your life using social media such as Twitter, Facebook, Instagram, or email me here: caitlin@purplebutterflypages.com. I will share** the photo on random Wednesdays as part of "Write It Down Wednesday"! All followers, friends, and fans of Purple Butterfly Pages will be able to leave some likes and comments for the possible future author in your life! Use the hashtag: #WriteItDown on any social media and email subject line. If you would like, you can include your future author's name; however, I suggest using a pen name instead of the child's real name for privacy purposes.

#WriteItDown

Encourage the kid(s) in your life to have fun writing it down!

Caitlin Ayers, Publisher

Purple Butterfly Publications

**By sending your photo to Purple Butterfly Publications, you are giving us permission to share it on our social media accounts mentioned ONLY. The photos of the writings will only be shared to our Twitter, Facebook, or Instagram ONLY. Thank you!**