Happy Birthday, Purple Butterfly Pages!

Hello everyone! 

Since June marks five years since I stated Purple Butterfly Pages, I wanted to answer some questions in this month's post that you have had about my book retail business, Purple Butterfly Pages, and recap the journey so far!

When I found out that Momma's book was going to be published in the summer of 2010 I was proud and ecstatic for my mother, but I did not know God was going to use me to get the book to readers worldwide. As a college freshman majoring in Applied Business at the time, I knew I could sell my mom's books. I knew her and her work, 'Alexandra: A Williams Family Journal', better than any other book retailer. My niche was knowing the personal side of 'Alexandra' and its author. I had a sales angle that nobody else had. I started Purple Butterfly Pages. I was not in any place to open a store front so I started a website. With a printed book, I realized I wanted to give its readers the opportunity to do more than purchase the book online and wait for it to arrive in the mail. Momma was willing to travel for book signings; so we set up dates around her home state of North Carolina and locally, in Georgia. For the next couple of years, I focused mainly on school while I continued to sell books.

"When I found out that Momma's book was going to be published I was proud and ecstatic for my mother. I did not know God was going to use me to get the book to readers worldwide."

Time to Grow

After the adverse ending of Momma's contract, I knew I could make her work as an author more than it had been. In deciding whether or not to reprint 'Alexandra' or to go straight to ebook, I decided to rerelease under a new title and published the book electronically. I expanded Purple Butterfly Pages with Purple Butterfly Publications and 'Their Inheritance' was born. I was going to publish Momma's book in ebook form! That publishing process involved finding the best ebook market for 'Their Inheritance'. I chose Amazon's Kindle. I found it the best fit for my company. The publishing process has been a learning experience as is any time of risk and growth. (Just like a caterpillar's transformation into a butterfly). By becoming a publisher, I added editing, layout designing, and a whole new level of marketing and promotions to my responsibilities.
I love doing it all. 

  For the Author

   I wanted to publish books because I saw the lack of control that an author can have over their     "child". Most publishing companies allow very little, if any, author involvement in the layout and  creative design of their books. I chose not to close out the author from her work. I believe in the vision of artists. To truly get the entire story and most beautiful results, I believe the author needs to be involved in most every aspect of their "child's" life changes. Momma was involved in the publishing process of her 'baby'. I am glad she was. I believe the readers of 'Their Inheritance' can feel a stronger connection and relate more to the story because the author was more involved in the creative processes.

To the Next Five years!

As I continue to work to spread 'Their Inheritance' to its worldwide market, I want to let everyone know what is coming up next. More books are in the works for Purple Butterfly Publications! The future of PBPublications will contain more stories from Stephanie Townsend Ayers a.k.a. Momma and other authors being added to the list of featured authors over the next several years.

"THANK YOU!" 

I thank you all for supporting me and my "featured author", Momma! To all of you I met at festivals, book signings, speaking events: Thank you! To everyone who has bought a book through Purple Butterfly Pages: Thank you! I could not attempt to make a difference in this world without the support of you all. Thank you for being a part of my Butterfly journey.

If I did not answer your question, so sorry! Ask me anytime!

Caitlin Ayers
Proprietor & Publisher
Purple Butterfly Pages & Purple Butterfly Publications
www.PurpleButterflyPages.com

Behind the Blog - March 2015

Hello, Everyone!

First off, my apologies for not getting a blog out in February. I did not make it a priority. So sorry! Secondly, I hope you all had a lovely Valentine's Day whether single or spoken for. :) I spent this year's day of love with some lovely little ladies whom I share a last name with!

Family Valentine's Day Party 2015

Now, down to business.

You will find this blog post a little different from the others. Hope you don't mind! I wanted to open up a little bit about myself and let you all know who is behind the blog and why I added blogging to my "must do" list at work. You can read a bit about how I got to be an independent book seller and publisher on my business' website; and here, I am going to add to that information!

The woman behind the blog...

...I do not want to sit here and blog about my childhood, and preteen and teen years, although I was blessed with earlier years worth writing about. Instead, I'll start with more recent years'  randomness. I have a dog, Merry, a three-year-old chihuahua. She is my best friend beside my sisters! I might Instagram her a bit much. Maybe. On top of being a furry mum, I spend a lot of time with younger siblings and three nephews (the youngest was born last month!). I guess you could say I am pretty much a family-oriented person. I'm an encourager! Hopefully it shows in my blog posts. I love helping people get through tough stuff. I think that if you believe you can than you will. I also enjoy being involved in what is going on in my community. As is mentioned on my website bio, I am a Chamber of Commerce member (probably one of the youngest in my county, but I love it!). I am lucky to be able to learn from the business owners in my community. Besides being a publisher, I like to sew. Momma taught me to sew when I was ten and I eventually learned to sew full dresses. I got out of the habit during teen years and college. This year, I challenged myself to make birthday gifts for my siblings (those of them who like handmade stuff that is) this year! So far, I've done a t-shirt pillow and a child's bathrobe. I am about to make myself a bathrobe because I liked my little sister's so much! Who knows, I might make an Easter dress as well. Last year, I became a part of my parents' auction company! I was raised going to auctions. I love the different atmospheres and the differences in each auction house. You never know what will be on the auction block next! Quick plug: if you are looking for a great deal on estate auction or collectible items or looking for a specific item, let me know in an email: rememberwhenestateauctions@yahoo.com! I am fortunate to get to spend after school time with my special needs younger brother, and helping him reach life goals that he sets. Well, there are a few random things about me. Oh, and when I was a kid, I never dreamed of being an online book publisher. 

Caitlin Ayers, Publisher at Purple Butterfly Publications

On a social level,

you will find me using media that is not really social, Twitter, tweeting about my favorite sports teams. In baseball it is the Atlanta Braves, who have my sports-loving heart. I go to a game at least once a year with my Dad and sisters and/or brothers whoever is able to go. Sporting events are always fun! Like a lot of other women in their early twenties, I also love football. I enjoy college and pro with my teams being the Georgia Buldawgs and East Carolina Pirates, and I'm fan of the Atlanta Falcons. Don't boo me too hard for being a Falcons' fan. With Coach Quinn, we are going to be big this year. I also will tweet all kinds of music and song related stuff; devotionals; and really random things that nobody probably cares about. I will tweet on anyways! 

Why do I blog you ask?

I started blogging over a year ago. I felt it necessary to let buyers, readers, and others know who they were buying from or communicating with. You can tell a lot about someone's blog! I also wanted a way to connect with other publishers, book readers, bloggers, and professionals in general. So, I started blogging about different topics that have something to do with my publishing world somehow. So, that's me and why I started blogging!

I'd love to know why you read blogs. Leave a comment anywhere! Let me know any other topics you would like to read about in my blog! Until next time, you can find me on Twitter: @PBPages or @GaPeach291! :)

Believe.

Caitlin Ayers, Publisher

Purple Butterfly Publications

www.PurpleButterflyPages.com

Hello, New Year!

Happy New Year and WELCOME 2015!

Hello everyone! I hope your year is off to a bright start. I want to share some of what I will be doing as Publisher at Purple Butterfly Publications this new year. My mission for Purple Butterfly Publications is to continue striving to produce and promote literature that inspires, comforts, and entertains readers worldwide. In 2015, I will continue working with Stephanie Townsend Ayers as she is writing her current novel with a working title of Through the Storms! More details on that later.

"Write it on your heart that each day is the best day in the year." -Ralph Waldo Emerson

New This Year...

Since 2010, there have been near ten thousand visitors to www.PurpleButterflyPages.com! Starting this year, the Purple Butterfly Pages and Publications website will be updated weekly making it easier for readers worldwide to find book excerpts from my publications as well as stay informed and up to date with ongoing projects. This means that the website may be down at times during the first of the year, but no worries. I will let you all know when those few days come. I will be writing a Q & A blog sometime this year as well. I want to answer all of your questions about my small business, publishing, or publications! Email, post, message, or tweet questions to me as you think of them and I will make a compilation in a future blog post.  

Make the most of every day in the new year.

Last year, I was fortunate to be a part of my local Chamber of Commerce and attend several events. When I introduce myself as a Publisher, a lot of people's first reaction is to tell me about an author they know or about an idea for a book they want to write. Everyone says they don't have time to write or they don't think they are any good at writing. I love hearing book ideas from others and am inspired by the love of story telling and imaginations that we share! As a book publisher, authors and readers of all subjects are very important to me. I started something last year and I'd like to carry the idea over into 2015. I challenge you to encourage your family members, your children, your friends, and yourself to Write It Down. Whether you think a book idea or a poem is great or not, write it down! When you have something on your mind but you have no way of getting it out, write it down! If you have a story that your grandparent told you in your childhood, write it down! Nobody can ever read it if you don't write it down. Think about all of the knowledge you would not have if someone had not taken time to write it down...no bookstores, no libraries, no Bible, no schools, no museums, and the list goes on. So in 2015, I challenge you to Write It Down! Use the hashtag #WriteItDown to mark your progress online and to acknowledge the accepted challenge. The challenge starts today! Do you accept it?

Their Inheritance ebook has been read worldwide!

I am proud to say there were over 2000 copies of Their Inheritance read last year. I am ecstatic and inspired that an ebook that I published has been read worldwide reaching United Kingdom, France, Denmark, and Canada to name a few of the countries! I hope this ebook has and continues to inspire you on cloudy days, comfort you in times of grief, and encourage you when you need an extra push toward faith. You are never alone as God walks with you through every day in this new year!

Read and Believe.

Caitlin Ayers, Publisher at Purple Butterfly Publications

Purple Butterfly Pages on Facebook

@PBPages on Twitter 

@pbpublications on Instagram

caitlin@purplebutterflypages.com for emails

The Importance of My Chamber of Commerce

Hey everybody!

Purple Butterfly Pages reached an exciting milestone this week!

Back in 2010 at the beginning of my college journey, I was given an assignment by my small business class instructor to list and explain different ways to network from the view point of a business owner. This assignment was particularly inspiring to me as I had just begun my own small business! I began my list with a goal to join the local Chamber of Commerce. I detailed that as a grass-root sole proprietor business, I was not in a position to join the Chamber at the time. 

Becoming a member of one’s local Chamber of Commerce would provide any business with networking opportunities, offer support and resources for the business, and provide a network of support from other local business owners. Becoming a member of the Chamber of Commerce was especially important to me, even as an individual member prior to joining as a business owner. 

My connection to my local Chamber of Commerce began in 2007 when I had just turned sixteen-years-old. I was an intern at the Toccoa-Stephens County Chamber of Commerce while my uncle, being a British antique store owner in the historic downtown area, was a member. After my internship of almost one year, I finished high school with plans to attend college. I always knew I would go to college, but had not yet quite figured out my major. As I thought more and more about a major, I remembered the work and all the experiences that I had been exposed to at the Chamber of Commerce and knew that I wanted to pursue a degree in business. I signed up for classes majoring in Applied Business Technology. I went to work with my studies and a few months later an opportunity came before me. I took the risk and started my own business. 

Throughout my college experience, I held a student membership with the Chamber of Commerce. I did this to stay informed about and involved with my community and its businesses. After graduating college, with business growth at the forefront of my business plan, I knew I had to be more involved in my community and know the local business owners on a more professional level. This would also introduce my own business-that has now expanded- to my community on an entirely different level. 

So, on March 13, 2014, I joined the Toccoa-Stephens County Chamber of Commerce as a business owner!! 

Another goal on my list checked off!

Toccoa-Stephens County Chamber of Commerce President, Wendi Bailey (whom I have known since I was a teen), shared my excitement as I met with her and completed the paperwork. The tradition at the Toccoa-Stephens County Chamber of Commerce is to ding a silver bell every time a new member joins the Chamber. It was a very exciting and proud moment when that bell rang for me as my business, Purple Butterfly Pages, joined my local Chamber of Commerce!

I am thankful to Chamber President, Wendi Bailey (pictured here on the right) and Executive Assistant, Vicky King (not pictured) for the knowledge they have shared with me over the years. I feel blessed to know these two professional women!

Be involved.

You never know where it may lead!

Believe! 

Caitlin Ayers 

Owner, Purple Butterfly Pages

Facing the Odds

Hey all!

Over these past few weeks since my college graduation, I have been thinking a lot about my current job as owner of Purple Butterfly Pages and Purple Butterfly Publications.  By definition, entrepreneur  is  a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.

The main reasons a person starts a business is to either sell or provide a service to the public, service or retail. As for me, I saw a need from book readers for new respectable books to purchase. A passion was stirred in me to provide the public with a novel or book that not only entertained a reader, but also encouraged and inspired the reader through its story as well. So, I found an avenue to do just that and a new entrepreneur was born!  I began working to organize a business where I could sell such products online as well as at special events, thus Purple Butterfly Pages  was created! 

Some people have described me as an optimistic realist. I interpret that to mean that I am optimistic about the things I do, but understand that everything does not always work out as I imagined or hoped. Here is where the risks-taking part of being an entrepreneur comes in. As a business owner, I need to take risks in order to gain more of what I want and need. If you don’t go after something you want, guess what…you won’t get it!  Take the risk!

“Entrepreneurship isn't for everyone, and not everyone is going to be an entrepreneur, but women who turn to business, turn to economics, because there are people depending on them, I think that their creativity, their resilience, their spirit, embody what's best about entrepreneurship.”

Gayle Tzemach Lemmon

Another reason I chose to be an entrepreneur- to do my part to help raise the economic stability of my city, my state, and my country. Maybe the United States of America does not have the best economic stability at the moment, but I believe it can and will get better if its citizens support our country’s businesses especially the small ones.

Believe.

Caitlin 

www.PurpleButterflyPages.com

What's Stopping You???

Hey!

Hope the week is going well for you so far. 
While washing dishes this morning after a yum breakfast of pancakes and turkey bacon, riskiness came to mind. Yes, very odd thought for washing dishes. Probably thought about it because I was risking getting the electric outlet wet when washing the electric griddle. ANYWAYS, it got me to thinking the risks I have taken in life and the ones I have NOT taken...but I think you should focus more on what you have done and not what you should have done. Learn and move on!

“Why not go out on a limb? That's where the fruit is.” - Will Rogers

Growing up I was not much of a risk taker at all (I left that up to other siblings), but when I turned eighteen something clicked. I realized the teen years were not going to last forever and the risk taking needed to be stepped up! I started college with no idea, what I'd be doing when it was over. The next year, a few days after my nineteenth birthday and a few months after I had started college, the idea of Purple Butterfly Pages was alive. 

THE BIGGEST RISK I HAVE EVER TAKEN. 
I faced fears of inexperience, rejection, and failure. BUT I worked hard anyway making phone calls, meeting new people,  doing what I knew I could do and stretching myself to do what I knew I couldn't do.  It is very true, the saying, "No risk, no reward"! I have grown and continue to grow so much as a person, mentally and spiritually, learning so much from being the owner of Purple Butterfly Pages!
I encourage you to take a risk today. You NEVER know what you are capable of, so find out!

"Do not be too timid and squeamish. ... All life is an experiment. The more experiments you make, the better." - Ralph Waldo Emerson

What's stopping you?

Caitlin :)

From N.C. to G.A.

Hello all!

On this blustery January Monday, I am glad I can stay indoors and enjoy the sunshine. While I am still figuring out this blogging thing, I want to let y'all know a bit more about me and the why and how I got into the book selling business!

A brief background on me (I'll save more extensive details for a later post):  
     Born in North Carolina and moved to Georgia when I was seven-years-old, and after fifteen and a half years here, I definitely consider myself a Georgia Peach. Being the third oldest of ten children, I am part of a big family. After being inspired as an intern at my local Chamber of Commerce when I was fifteen, I pursued an education in the business world and have earned an Associates Degree in Applied Business Technology.

Now here is the how and the why or the why and the how:
     In 2010, my mom's historical-Christian-fiction novel was published by a local book publisher. During that time I had just begun college and LOVING my business classes (which came with great teachers), so I decided to start my own business SELLING my mom's book. In July 2010, Purple Butterfly Pages was born! I created a website; ordered books; began setting up book signings at festivals and book stores; speaking engagements at churches; and it has grown from there. In 2011, the local publishing experience ended adversely leaving an amazing story without a publisher and without readers. SO, I ventured into the book publishing industry having published my first ebook, 'Their Inheritance', to amazon.com in September 2013. That's the short and sweet, my friends!!

Stay warm!

Caitlin :)