Wednesday, July 5, 2017

The Process

Hello, Everyone!


~ He knows what is on the next page. We don't have to know. We just need to trust and turn the page. ~


In June 2010, I had just left a job as a barista; was


business law homework 
English PP presentation notes
celebrating my younger sister's high school graduation; was celebrating my mother's recent book publication; and was taking summer classes at NGTC. Needless to say, my life has never been tame. My summer classes that quarter (yes, this was before NGTC moved to semesters) were business law, english, and marketing. I had no idea what kind of job I wanted to end up with or what industry I was headed, but I loved learning from these classes and instructors. I completed my homework assignments with the idea that I would manage a bakery with my younger sister who was about to begin college as a Culinary Arts major. It was toward the end of this summer quarter when an opportunity to sell and promote products became crystal clear.  I started Purple Butterfly Pages seven years ago to sell and promote the book my mother had written and was recently published at the time. I switched gears from guessing I would work as a manager in my sister's bakery to being in the book sales industry.


Purple Butterfly Publications 
is a business aiming to publish quality novels that we believe in and know that readers will benefit from in a positive way. We strive to help produce and promote literature that inspires, comforts, and entertains.


A brief summary of Purple Butterfly Pages before I began publishing division: Purple Butterfly Publications in September 2013. My company scheduled book signings, festival appearances, and speaking engagements for PBP's featured author, Stephanie Townsend Ayers, my mother. Since I started publishing, the work has been different. Because I published an ebook, Their Inheritance, the work I do in sales & marketing is different than face-to-face sales. This required me to switch to mostly online work.

While the author works on writing and bringing an encouraging read to life, I work on the potential marketing plan. The book market changes frequently. Once the author is finished writing, it takes a move to the editing department. The editing process includes editing of grammar, story flow, and overall story coherence. Once the editing is complete, it is the creative department's turn! The book's formatting steps include setting the margins, putting the paragraph separator symbols in place, the credits page, the copyright page, the contents page (if included). The cover art is also part of the creativity process. The placement of the ISBN number is also part of the book cover creation.


Boom! The book is edited, formatted, and looks great then it is published and ready to sell. I work all departments of my publishing company. The different processes can be time consuming, but unquestionably rewarding.
Now you have an idea of what I do in my corner of book world. 

***questions, comments, and shares are all welcome***

Believe.


Caitlin,


Proprietor & Publisher